About Us

Who We Are

I have the great honor to lead the business of my father, the late Mr. Ahmed Ramadhan Juma. As President of the ARJ Group of companies, I am proud to set the strategy and direction of Al Awtaan Trading Co. ‘Al Awtaan’, working to grow our business with Rory McCarthy the Executive Director and his team.

Founded in 1981, Al Awtaan is a leading water technology company in the United Arab Emirates. Our employees’ knowledge of water, partnerships with international companies and broad business networks makes Al Awtaan a reputable water technology products and services provider. We are a growth company driven to expand, by moving our brands into new geographical areas and business channels. We are committed to our customers, who are always at the center of our thinking.

Our drive for the water technology market is in our DNA. We provide the technology to pump, store, treat, heat and service water. Our objective is that your water system comes from Al Awtaan, and we exist to serve you. We provide the engineering knowledge and technology to make water work. We are humbled to serve key clients and have delivered water solutions to landmark regional projects including the Burj Khalifa Development, Dubai Marina Mall, Bay Central Tower, Jumeirah Lakes Towers and many more.

We carefully select our business partners based on exclusivity, commitment to research and development and a future road map, anticipating customers changing needs. Al Awtaan has a passionate, talented and experienced workforce that is proud to serve all business segments including the Residential, Commercial, Agriculture, Irrigation and Municipal industries.

Our business is well established in the United Arab Emirates and has extensive retail outlets, distribution through dealer and direct sales through our projects team. Our team is here to help you by providing you with the technology and applications to deliver and manage water.

Our Mission

Al Awtaan delivers world class water technology solutions for the pumping, storage, heating treatment and servicing of water in the United Arab Emirates.


Our Vision

To be the leading company driving the water technology industry forward, providing innovative technologies and solutions to customers in the United Arab Emirates that make a sustainable change in the way water is used.